"Sound business intent backed by great design leads to lasting engagements"

67% of customers cite bad experiences as the reason for churn.

It is six to seven times more expensive for businesses to attract new customers than to keep
existing customers.

85% of customer churn caused by poor service is preventable.

67% of customer churn is preventable if the customer issue was resolved at the first engagement.

11% of customer churn could be prevented by simply reaching out to the customer.

70% of businesses that deliver best-in-class customer experience make use of customer feedback.

55% of customer requests for service on social media are not acknowledged.

(Source: Aricent, CXM report 2018)

User experience encompasses all aspects of the end-user's interaction with the company, its services, and its products.

Targeting use-ability, fluid and meaningful interaction enabling production performance,” stickiness“ and user engagement, increasingly takes center stage in today's digital strategies.

New product launches also face high expectations from internal & external audiences who are exposed in their daily lives to engaging & sticky consumer level applications & services. Poorly designed services, that do not take into account all aspects of user interaction are highly damaging to brand perception and customer retention. Integrating legacy solutions & aging ways of thinking are hard to overcome.

The advent of AI adds yet another dimension of change on the way forward, redefining strategies, use of human resources, investments and ultimately, the end user experience.

Design thinking & creating productive solutions along with engaging digital experiences are become top corporate priorities to maintain growth and success.


Imagine . Design . Experience

Deliver Delightful Interactions

and Grow Engagement