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SEGMENT

Segment
We use the term segment in two ways: as a verb and a noun. To segment is to take the action of filtering and dividing similar contacts. The resulting list of contacts is also called a segment.
Subscribed contact
Someone who has opted in to receive your email marketing campaigns.
Unsubscribed contact
Someone who was opted in to receive your email marketing campaigns, but isn’t currently.
Non-subscribed contact
Someone who has interacted with your online store, but hasn’t opted in to receive your email marketing campaigns.
Cleaned contact
A non-deliverable email address. Hard bounces, as well as repeated soft bounces, become cleaned addresses.


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